Mr

Essay specific features

 

Issue:

Business

 

Written by:

Ruth S

 

Date added:

August 31, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 333

 

Was viewed:

10000 times

 

Rating of current essay:

 
Essay content:

Goodyear should prepare for this Distribution A staggered approach is recommended First distribute the product in self owned outlets-1047 outlets This will give more control to Goodyear and it could better train the employees at such outlets Based on the consumer response the product then will be distributed to independent dealers Promotions wont be necessary at first as the product is unique and has no immediate competition By not introducing new channels the process can be less complex and the conflicts can be kept to minimum Brand image is maintained by not distributing in warehouse clubs Focus initially is on limited value based quality sales
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Goodyear should prepare for this Distribution A staggered approach is recommended First distribute the product in self owned outlets-1047 outlets This will give more control to Goodyear and it could better train the employees at such outlets Based on the consumer response the product then will be distributed to independent dealers Promotions wont be necessary at first as the product is unique and has no immediate competition By not introducing new channels the process can be less complex and the conflicts can be kept to minimum Brand image is maintained by not distributing in warehouse clubs Focus initially is on limited value based quality sales
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