mr serdar senay

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Written by:

Kimberly H


Date added:

January 22, 2013








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In general, in different markets of the world, McDonalds has been trying to localize its products according to the local tastes and flavors. By the way, overall speaking and looking at the big picture, Burger King is much trendier as a brand in the world and it seems more likely to attract the young people of Poland...
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Children, in general, have a great influence the behavior of their parents by bringing them to their desired fast food location either Burger King or McDonalds. Marketing to kids is already a very hot topic in the marketing world and these two companies are well aware of this fact. Both companies offer special menu for the children...
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