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Eric B


Date added:

May 2, 2015








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Summary of marketing strategies The marketing strategies include proposed strategies involving product, price, place, and promotion. C. Budget summary Included in the marketing plan are pro-forma income statements for Colgate Palmolive if they were to launch the product, and also if they were to choose not the launch the product...
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Also included is an advertising budget. II. Situation Analysis A. The Industry 1. Definition of industry The purpose and main focus of the oral health care industry is to prevent teeth and gum diseases and to deliver cosmetic benefits. Examples of products in this industry include toothbrushes, toothpaste, dental floss, and mouth rinses...
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