Nestle New Product development critique

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Vivian B


Date added:

July 3, 2013








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3 / 563


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Some of the key observations that can be made about their product development strategies are as follows: ? The idea was well tested i.e. Nestle conducted focus groups as well as used secondary data to refine the concept and ensure its marketability. This allowed them to design a positioning as well as targeting map fro their new products...
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Concepts such as Brand name to be used in the case of the Pasta launch were a result of the focus group studies. ? Once the product was found to be feasible the MRD would use in-depth component research surveys to collect data about customer likes and dislikes their perceptions as well as other market data such as purchase intent, overall liking etc...
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