Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

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Thomas H


Date added:

October 7, 2013








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It depends solely on the replies from potential customers to forecast marketability and impressions of the product. This type of survey can be conducted quite quickly with relatively little expense. On the other hand, BASES II includes a taste test along with its concept test to gather similar information for forecasting...
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The advantage of the BASES II is that the people surveyed can sample the product and provide feedback. They provide feedback on what they liked or disliked about the actual product instead of discussing what they might like or dislike about the proposed product based on the surveyor’s description. This information can be very valuable to the manufacturer as he can modify his product, marketing plan, and focus based on the responses...
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