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Written by:
Gina E
Date added:
January 20, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 737
Was viewed:
6521 times
Rating of current essay:
Essay content:
"But if the offers were comparable, Burger King must have said, `Why not go with Coke?' because it has a higher global market share and brand awareness."
But observers also suggested Burger King's decision to switch to Coke after seven years with Pepsi was not so much a financial issue as one of strategic alliances, alluding to the fact that Pepsi's parent, the Purchase, N...
displayed 300 characters
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"But if the offers were comparable, Burger King must have said, `Why not go with Coke?' because it has a higher global market share and brand awareness."
But observers also suggested Burger King's decision to switch to Coke after seven years with Pepsi was not so much a financial issue as one of strategic alliances, alluding to the fact that Pepsi's parent, the Purchase, N...
displayed next 300 characters
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