Netflix Case Study

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Issue:

Business

 

Written by:

Howard M

 

Date added:

December 28, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 384

 

Was viewed:

8305 times

 

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Essay content:

Technology is allowing consumers to obtain media in different ways; such as direct downloads vs. the mail order system Netflix uses. Analysis: SWOT Strengths ? Pioneer in online DVD rentals, which built brand loyalty/recognition ? Patent protection for much of its business model. This can provide an additional revenue stream for Netflix if it considers licensing some of the parts...
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This can provide an additional revenue stream for Netflix if it considers licensing some of the parts. ? Access to over 55,000 titles (www.netflix.com), which offers the most options to its customers as compared to competitors. ? Can reach the majority of its customers within one business day. ? Does not have overhead associated with traditional brick and mortar competitors ? Netflix's CineMatch technology enables it to match customer's likes/dislikes with movies by making recommendations based on collected data/previous renting habits...
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