Netscape?¦s Initial Public Offering

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Issue:

Business

 

Written by:

Philip S

 

Date added:

August 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 339

 

Was viewed:

148 times

 

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Essay content:

the broad Internet market, a tremendously growing market) using the right technology (i.e. Web browser technology which enabled non-technical users to access information on the Web via graphical user interface) with the right strategy (i.e. to ?§give away today and make money tomorrow?? strategy) at the right time (i...
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as soon as possible by purchasing the rights to certain Mosaic code). Netscape?¦s strategy is to first set a new industry standard by creating a new client program, Netscape Navigator, to dominate the Web browser market (by 75%) within a year and to make use of it to destroy Mosaic in the shortest time...
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