New Balance Takes Down Nike

Essay specific features

 

Issue:

Business

 

Written by:

David R

 

Date added:

April 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1548

 

Was viewed:

1038 times

 

Rating of current essay:

 
Essay content:

On their website they have 3 categories, SPORT, SPORT FASHION and SPORT LIFESTYLE. Sport includes football, running, golf, motorsport, women and cricket; Sport Fashion includes different lines within the sport fashion line such as, The black label, Alexander McQueen, Mihara and Rudolf Dassler, which are designed by various fashion designers; Sport Lifestyle is made up of eyewear and fragrances...
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Based on the look and feel of the website along with the advertising, Puma has almost completely dedicated themselves to fashion. Even their "regular" running shoes are far more stylish than their competitors. In the Puma stores you can even purchase designer jeans! Puma teamed up with a Japanese Denim company called Evisu and created a line of denim to feature in their stores...
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