New Coke; Coca-Cola’S Big Mistake

Essay specific features

 

Issue:

Business

 

Written by:

Tim W

 

Date added:

December 3, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 892

 

Was viewed:

4179 times

 

Rating of current essay:

 
Essay content:

It wasn’t until 1899, when two attorneys from Tennessee believed they could create a business around the bottling of Coca Cola. By 1909, hundreds of Coca-Cola bottling plants were up and running, most of them were family owned. Although sales were high, bottlers worried that Coca-Cola’s bottle design was easily confused with other soft drinks...
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A design from the Root Glass Company, of Indiana won the companies approval. This bottle became one of the few ever granted a TM, or trademarked, by the U.S. Patent office. Back in the 1890’s, Ernest Woodruff, president of the Trust Company of Georgia, thought that Coca-Cola had potential and persuaded his son, Robert to invest in the company’s stock (Solar Navigator)...
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