Nike

Essay specific features

 

Issue:

Business

 

Written by:

Judy L

 

Date added:

March 13, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 622

 

Was viewed:

2627 times

 

Rating of current essay:

 
Essay content:

Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased at $60.74 per share and at last close were up to $67.27 per share, an increase of 11.1% per share. A lot of things can be attributed to Nike’s success over the past three months. Nike has been known for its ability to attract brand loyalty and already has a dedicated market share in place...
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By advertising to consumers at a young age, Nike is able to retain their loyalty for their teenage years leading up to their adult life. The introduction to consumers for customizing their own shoes has created a new competitive strategy. The rise in building its own retail stores will enable domestic revenue growth to outpace orders according to Andria Cheng, an analyst for MarketWatch...
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