Nike case study

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Social Issues


Written by:

Adolph S


Date added:

March 7, 2015








No of pages / words:

3 / 615


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5647 times


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Nike has amassed skyrocketing production numbers through independently contracting companies outside of the United States to manufacture product “Nike sold about 280 million sneakers, cross-trainers and running shoes last year. Doubling manufacturing workers' wages in China would cost Nike, which last year had revenues of almost $14 billion a year” (Dreier, 2007) Millions of people worldwide have marveled at the success of the company...
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Millions of Americans have partaken purchasing product made by Nike. Nike offers a quality brand that is endorsed by celebrities and idol athletes, but millions of people are unaware of how Nikes involvement with outsourcing to third world countries in have created great controversy with labor unions, and more importantly employees in these countries...
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