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Essay

Nike's New Supply Chain Project

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth B

 

Date added:

July 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1129

 

Was viewed:

641 times

 

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Essay content:

In the late 1990's, Nike began to see the results of many unresolved issues concerning competitive forces exterior to the company and a value chain, unrepresentative of its marketplace and enormous growth, interior to the company. Both issues affected its bottom line negatively. One significant issue was simply a function of poor inventory management and demand forecasting, coupled with the ongoing and dramatic slump in Asian sales...
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One significant issue was simply a function of poor inventory management and demand forecasting, coupled with the ongoing and dramatic slump in Asian sales. Nike had anticipated a doubling of Asian revenues, but saw instead a decline (Karpinski 1). Nike also had recurring problems managing the flow of goods from manufacturers to retailers...
displayed 300 characters

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