Nike strategic analysis

Essay specific features

 

Issue:

Business

 

Written by:

Joseph S

 

Date added:

March 14, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

12 / 3318

 

Was viewed:

2416 times

 

Rating of current essay:

 
Essay content:

Blue Ribbon Sports was the first to receive the "swoosh" logo, but changed its name to Nike in 1978. Nike means "the goddess of victory," which is exactly what the company has had since its creation. The "swoosh" logo is automatically associated with the company name by just about anyone in the world...
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The "swoosh" logo is automatically associated with the company name by just about anyone in the world. The meaning for Nike has lived up to the company's expectations. Now, NIKE is the world's number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling...
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