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Issue:

Social Issues

 

Written by:

Michelle B

 

Date added:

August 29, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 442

 

Was viewed:

8336 times

 

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This may lead to the avoidance of costly mistakes. A micro assessment, for example, of Zimbabwe may reveal an opportunity for imported South African wines, but the scope may be limited when one looks at the big picture of population and disposable income. Albaum et al3 (1989) describe an approach to the preliminary screening of foreign markets - the "expansive" and "contractible" methods...
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Albaum et al3 (1989) describe an approach to the preliminary screening of foreign markets - the "expansive" and "contractible" methods. The first gives a gradual expansion from those markets which approximate in cultural and geographic terms to one's own market. "Contractible" methods are more extensive in scope...
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