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Harold Y


Date added:

December 18, 2012








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The product is contact lenses for chickens, and it is hard to imagine a more unique product concept for which to develop a business plan. The decision model that accompanies the case is a heuristic model relating marketing effort to market response. The model is developed from managerial judgment and available secondary data...
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No expensive research is undertaken, yet this preliminary decision model proves to be quite useful for planning an entry strategy and defining future research needs. It also illustrates the development of a preliminary decision model, which is an important part in our analytical process. In late fall of 1974, Daniel Garrison, president and chief executive officer of Optical Distortion, Inc...
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