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Written by:

Earl W


Date added:

December 8, 2015








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3 / 639


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It concludes with a discussion of the role of purchasing which is seen as a key area in the competitiveness of the modern industrial firm. Point 1 -Introduction. The need for an understanding of the organizational buying process has grown in recent years due to the many competitive challenges presented in business-to-business markets...
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Since 1980 there have been a number of key changes in this area, including the growth of outsourcing, the increasing power enjoyed by purchasing departments and the importance given to developing partnerships with suppliers. Point 2 - The organizational buying behavior process. The organizational buying behavior process is well documented with many models depicting the various phases, the members involved, and the decisions made in each phase...
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