Oscar Mayer

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Eugene H


Date added:

December 24, 2014








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4 / 1041


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In absolute terms there is a gap of $27 MM in the projected divisions operating income. If McGraw were to keep his A&P budget the same as last years, he would save $32MM over the managers' projections. Therefore, one solution could be to effectively use the strengths of the product lines and the A&P dollars by consolidating his sub-divisions...
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what percent of the divisions operating income comes from OM vs. LR. Louis Rich Brand Strengths are growing market segment, "health conscious" segment contributing to the rise in the operating income exponentially. However, a 33% of division's advertising and promotional budget is being consumed for a 24% of total revenue or 14% of division's operating income...
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