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Essay

Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature

Essay specific features

 

Issue:

Business

 

Written by:

Barbara M

 

Date added:

March 19, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 627

 

Was viewed:

630 times

 

Rating of current essay:

 
Essay content:

If competitive advantages are found these can be exploited and high returns gained. Marketing planning makes the company become more organised as it encourages planning and the setting of objectives and strategies, this gives more direction to the firm as they know what they are doing, when, how and the deadlines...
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If the whole firm is organised and knowing collectively where they are heading it means they can work more in tune with each other to meet the objectives. Because objectives have been set, it makes it easier for management to monitor performance towards theses objectives. The whole marketing planning process improves communication and relationships within the company...
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