P2P and the e-music industry

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Natalie H


Date added:

October 28, 2015







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12 / 3136


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The marketing mix elements of price, product, promotion and place for digital content e-music businesses are then explored. Customer value, implications for the value chain and related ethics are then considered. Finally recommendations will be presented. This report is based on a survey of recent literature and text books on the topic of P2P networks and the e-music industry...
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E-business and the Internet ________________________________________ E-business can be defined as “the transformation of key business processes through the use of Internet technologies” (Chaffy, Ellis-Chadwick, Johnston & Mayer 2006, p.11). In e-business, information and communications technology (ICT) is used to enhance business processes spanning the entire value chain and may include internal systems such as customer relationship management and enterprise resource planning, communication and collaboration tools such as e-mail (Andam 2003), and e-commerce which is the performance of transactions electronically (Simchi-Levi, Kaminsky & Simchi-Levi 2003)...
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