Essay specific features
October 30, 2016
No of pages / words:
2 / 445
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''After the World Cup craze, we get heavy orders.''
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How Sialkot propelled itself into the center of the sports equipment world is a story of self-help in the face of limited resources.
A city of 296,000 people close to the border with Jammu and Kashmir state in India, Sialkot is in a rich agricultural area, but much of the land is owned by absentee landlords, leaving little opportunity for independent farming...
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When British India was divided in 1947, many Moslem Kashmiris flocked here, adding to the employment pool, but also bringing with them a high level of skills in handicrafts, including leatherwork.
An existing cottage industry in leather balls was strengthened and expanded by the Kashmiris. Mr. Akhtar, whose family came from Srinagar, in the Kashmir Valley, said it was his uncle's decision to study for a master's degree in business administration and then go to West Germany to learn the sports-equipment business that set off the boom...
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