Panera Bread

Essay specific features

 

Issue:

Business

 

Written by:

Pamela C

 

Date added:

February 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 820

 

Was viewed:

3625 times

 

Rating of current essay:

 
Essay content:

St. Louis?based Panera Bread Company, a chain of specialty bakery-cafes, has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone, its sales increased by 33.6% and its net income increased by 35.2%. So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution...
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So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution. Changing Consumer Tastes Panera's roots go back to 1981, when it was founded under the name of Au Bon Pain Co...
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