Parle launches Musst Chips to take on Fritolay’s Kurkure

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Valerie A


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September 24, 2012








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We have introduced these products in parts of Maharashtra like Pune, Nagpur, Nasik and Mumbai. The call on the national rollout will be taken in a period of three to six months depending on the feedback." The company had earlier rolled out a product Musst Bite, in the flavoured cheeselings segment but Musst Sticks and Musst Chips will directly compete with the likes of Kurkure and Bingo! The company has made an initial investment of Rs 10 to Rs 15 crore for the new snack brands and will dedicate 10 per cent of their sales to below-the-line promotions...
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There are also brands like Haldirams, Balaji etc as well. Britannia, another big player has also extended its presence in the segment with its product 50:50 Chutkule. Neeraj Chandra, vice-president, sales and marketing, Britannia said there is a positive outlook for the snacks segment, "Snacks are a large part of Indian consumption and the organised market is clocking double digit growth over the last few years...
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