Penzoil Quaker State

Essay specific features

 

Issue:

Business

 

Written by:

Tabatha D

 

Date added:

March 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1193

 

Was viewed:

8945 times

 

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Essay content:

Furthermore, there is little-to-no brand loyalty in both the consumer and installer segments. The lack of coordination and general unwillingness of installers to "get on board" with participation in PQS's programs is a further problem. In addition, industry growth is levelling off and has been in decline since 1999...
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Finally, there is a high degree of consumer loyalty to new car dealerships for LOF service. PQS operates within a highly competitive and saturated market. It has four main competitors, each with individual strengths and strategies. Competition varies from brands that focus on achieving success through strong marketing campaigns and aggressive advertising, like Castrol and Canadian Tire's Motomaster, to brands that neglect advertising and focus on supplying oil to numerous automobile manufacturers, such as Petro Canada and Imperial Oil...
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