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Written by:

Rita C


Date added:

October 29, 2012








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4 / 945


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And in everything we do, we strive to act with honesty, openness, fairness and integrity (PepsiCo Mission Statement, 2006)". And very rightly so, they have been able to do what they say. Pepsi co is the second largest brand in food and beverages manufacturer's industry after nestle. PepsiCo is a house of brand for almost 45 brands of which 17 are mega brands, which generate sales of more than $1billion...
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In terms of sales, Kraft is only 2 to 3 billion away from PepsiCo thus generating a major threat to PepsiCo for its place in F&B industry. Nestle is too far ahead because of its inclusion of more than 100 brands in its portfolio. Pepsi has always been ahead of its competition in terms of Return on Investment since 2003 and onwards when it started moving ahead to be on the top in this regard for S&P 500(standard and Poor, a rating company) 500 and S&P industry average...
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