Perceptual Maps in Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Catherine D

 

Date added:

February 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1040

 

Was viewed:

7120 times

 

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Essay content:

The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand...
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because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom, masculinity, and mobility. With the decline of sales, Thorr Motorcycles will need to change the consumer image in order to bring profits to the Cruiser Thorr again...
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