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Essay

Perceptual Maps in Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Catherine D

 

Date added:

February 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1040

 

Was viewed:

7174 times

 

Rating of current essay:

 
Essay content:

The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand...
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because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom, masculinity, and mobility. With the decline of sales, Thorr Motorcycles will need to change the consumer image in order to bring profits to the Cruiser Thorr again...
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General issues of this essay:
"Using Perceptual Maps in Marketing" Simulation "Using Perceptual Maps in Marketing" Simulation Branding in Product Marketing Examining The Impact Of Product Attributes On Perception Towards Brand Product Marketing a New Product new product marketing PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Perceptual Maps in Marketing Perceptual Maps in Marketing: Thorr Motorcycles Perceptual maps Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Mix and New Product Development Strategies Product and Service Design Pepsi Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets marketing a new product
 

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