Perceptual Maps in Marketing: Thorr Motorcycles

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Written by:

Edward H


Date added:

March 24, 2012








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5 / 1205


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The company must create a market plan that would reposition Cruiser Thorr or launching a new motorcycle the RRoth, interpreting the market research findings. Company will plot Thorr's brands attributes on a perceptual map to determine how to proceed and increase the company's sales. Thorr insist on maintain their lifestyle image, this image set their motorcycles apart from all others in the industry...
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To reach a solution for the lagging sales the solutions that have been recommended are reformulating areas of Quality Engineering, Price, and Services. Quality Engineering is one of the principles was built on and a need to emphasize the quality engineering characteristics of the company's products. Some of the aspects Thorr has to capitalize on as part of the quality engineering is the design of the product, style of the product, the capacity and design of the engine, the unique qualities and a good manufacturing process...
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