Perceptual Maps in Marketing: Thorr Motorcycles
Essay specific features
March 24, 2012
No of pages / words:
5 / 1205
Rating of current essay:
The company must create a market plan that would reposition Cruiser Thorr or launching a new motorcycle the RRoth, interpreting the market research findings. Company will plot Thorr's brands attributes on a perceptual map to determine how to proceed and increase the company's sales.
Thorr insist on maintain their lifestyle image, this image set their motorcycles apart from all others in the industry...
displayed 300 characters
Order custom writing paper now!
- Your research paper is written
by certified writers
- Your requirements and targets are
- You are able to control the progress
of your writing assignment
- You get a chance to become an
Get a price guote
To reach a solution for the lagging sales the solutions that have been recommended are reformulating areas of Quality Engineering, Price, and Services. Quality Engineering is one of the principles was built on and a need to emphasize the quality engineering characteristics of the company's products. Some of the aspects Thorr has to capitalize on as part of the quality engineering is the design of the product, style of the product, the capacity and design of the engine, the unique qualities and a good manufacturing process...
displayed next 300 characters
General issues of this essay:
1 pages, 210 words
1 pages, 212 words
2 pages, 311 words
1 pages, 254 words
2 pages, 297 words
1 pages, 267 words
1 pages, 90 words