Perputual maps in Marketing

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Written by:

Elizabeth B


Date added:

October 13, 2013








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4 / 1080


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These techniques have been used extensively over a large number of applied research studies, and for a wide variety of product and service categories and have been subjected to extensive validations; there are still some issues as to the procedure's applicability and usefulness. Thor's position in the motorcycle market was one that was high-priced and did not fit the market for youngsters...
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The competition brands represented cool styles that the younger generation would buy and the prices were low. The first challenge is to change the image that Thor represented. The product design and style needs to be changed to appeal to the younger generation. The Anzai model manufactured and sold by HaruHiro Daistsu Motorcycles has a durable engine and represents a lifestyle image of and cool and fun...
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