personnal swot analysis

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Alexander M


Date added:

June 27, 2015








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2 / 296


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It is a way of producing a summary which then provides the basis for developing marketing objectives or aims, and ultimately strategies or plans. Strengths, weakness, opportunities and threats analysis provides a framework within which marketers can identify significant developments in markets. Strengths The strengths of my business are ? Not much local competition ? Young and energetic entrepreneurs ? Unique product (home-made and well cooked hot meals) ? Large group of people to target Weakness The weakness of my business is ? Little entrepreneurial experience ? Shortage of investment capital may limit expansion ? No established reputation ? Limited experience in the prepared food trade Opportunities The opportunities for my business would be ? `Time-poor` people increasingly like food to be made for them as they do not have the time to make it for themselves ? Increasing disposable incomes means that people are better able to pay for such a service ? Students are more likely to eat lunch in a fast food outlet ? People like an increasingly varied diet ? Could diversify into a wider range of products Threats The threats that may occur could be ? A number of well-established, national fast food chains may remain the first choice for customers e...
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McDonald's, Burger King ? A lot more people would want to eat healthier and turn to sandwiches and baguettes ? This is currently a growth area, so additional competitors could be attracted to the market
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