Philip Morris

Essay specific features

 

Issue:

Business

 

Written by:

Karen B

 

Date added:

August 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

38 / 10492

 

Was viewed:

5029 times

 

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Essay content:

Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number of attributes that usually include, but are not limited to: taste, flavor, strength, size and image in order to distinguish themselves from competitors (Business Week 179, November 29, 1999)...
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However, all tobacco companies are satisfying the same needs. Many long-time smokers are addicted to the nicotine in cigarettes. They smoke because the nicotine is needed to help them feel normal (Focus group). Many addicts go through withdraw without nicotine. All tobacco companies have nicotine in their cigarettes, which fulfills the need of long-time smokers...
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