Phillip Morris Marketing Analysis
Essay specific features
October 8, 2015
No of pages / words:
14 / 3678
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However, over the past thirty years, as a result of numerous acquisitions and diversification strategies, PM has become a highly respectable participant in many markets. These markets not only include the tobacco industry but also the beer brewing, food processing, and financial services industries. In fact, PM has become the largest cigarette company in the United States, the second largest beer brewer in the United States, and the second largest food processing company in the world...
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In fact, PM has become the largest cigarette company in the United States, the second largest beer brewer in the United States, and the second largest food processing company in the world.
Philip Morris's offices are headquartered in Richmond, VA. Its services at this location include manufacturing, processing and support offices; it also has a manufacturing facility in Cabarrus County, North Carolina; a material conversion plant in Louisville, Kentucky; sales offices crisscrossing the U...
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