Philosophy Of Marketing

Essay specific features

 

Issue:

Philosophy

 

Written by:

Carl B

 

Date added:

May 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 252

 

Was viewed:

5733 times

 

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Essay content:

It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion – Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale...
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Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. The Marketing mix is generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe...
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