Pizza Hut Marketing Brief

Essay specific features

 

Issue:

Business

 

Written by:

Christopher C

 

Date added:

June 24, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5446

 

Was viewed:

7580 times

 

Rating of current essay:

 
Essay content:

The concept was relatively new at the time, and the brothers quickly saw the potential of this new enterprise. Borrowing $600 from their mother, they purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and most successful pizza restaurant in the world...
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The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and most successful pizza restaurant in the world. How far Pizza Hut came to be Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched our system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas...
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