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Essay

Porter 5 forces analysis

Essay specific features

 

Issue:

Business

 

Written by:

David N

 

Date added:

June 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 705

 

Was viewed:

9967 times

 

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Essay content:

Porter referred to these forces as the microenvironment, to contrast it with the more general term macroenvironment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace...
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A change in any of the forces normally requires a company to re-assess the marketplace. Strategy consultants use Porter's five forces framework when making a qualitative evaluation of a firm's strategic position. The framework is textbook material for modern business studies and therefore widely known...
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