porter's 5 forces on airline industry

Essay specific features

 

Issue:

Business

 

Written by:

Joan W

 

Date added:

June 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1318

 

Was viewed:

4958 times

 

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Essay content:

Established on 12 December 2001, AirAsia has been such a big phenomenon in the Asian airline industry. By using a simple yet strong slogan "Now Everyone Can Fly", AirAsia has successfully positioned itself as Asia's leading "low fare no frills" airline. Jetstar Asia Airways is the Singapore's new low fares airline for Australia and the Asia Pacific region...
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Established in 2004, it seeks out to provide consistent low fares to Australian, New Zealand and Asian leisure travellers. It's strong association with Qantas ensures the highest standards of operational excellence, whilst delivering real savings to customers. Valuair, being the sister company of Jetstar Asia, provides value-for-money passenger and cargo flight services out of Singapore...
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