Pricing Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Marie B

 

Date added:

November 13, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 436

 

Was viewed:

6119 times

 

Rating of current essay:

 
Essay content:

Primarily, their pricing is based on "psychological pricing" (Kotler, Cunningham, and Tuner, 2001, p.458). The noticeable example here is London Drugs whose list price of $299.99 for the HP printer gives customers the impression that they are buying a printer for less than $300, while it is actually only one cent cheaper...
displayed 300 characters

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Primarily, their pricing is based on "psychological pricing" (Kotler, Cunningham, and Tuner, 2001, p.458). The noticeable example here is London Drugs whose list price of $299.99 for the HP printer gives customers the impression that they are buying a printer for less than $300, while it is actually only one cent cheaper...
displayed next 300 characters

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