Pricing and Consumption

Essay specific features

 

Issue:

Business

 

Written by:

Francis S

 

Date added:

December 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3667

 

Was viewed:

8041 times

 

Rating of current essay:

 
Essay content:

If organization wishes to build long-term relationships with customers they must make sure their customers actually use their products and the first step is pricing. According to this article, pricing pays an important role on the firm's long-term profits and customer retention. Prices of products and services influence the consumption patterns of people in the sense that if consumers would not use a product or service then they are unlikely to purchase it again...
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Prices of products and services influence the consumption patterns of people in the sense that if consumers would not use a product or service then they are unlikely to purchase it again. In this article the authors argue that the relationship between pricing and consumption lies at the core of customer strategy...
displayed next 300 characters

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