Principles of Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Hannah N

 

Date added:

October 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

43 / 12023

 

Was viewed:

2804 times

 

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Essay content:

These changes are that I will replace the opening with a cap on a Coca-Cola can to stop people throwing away the drink due to a lack of storage space. By doing this I hope to gain a bigger market share for Coca-Cola. Before I start making any changes I need to primary and secondary research in which consumers will be asked whether they would buy the changed product...
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In order to make the idea a success I will have to develop a marketing strategy which evaluates ways which we can achieve these objectives. The reason businesses seek to make a profit is that, without a profit, a business is unable to do all the things it wants to do. Without profit the business cannot keep its shareholders happy, it cannot pay higher wages to its employees, it cannot invest in better technology to improve its products and so on...
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