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Essay

Private Label Brands

Essay specific features

 

Issue:

Business

 

Written by:

Minnie G

 

Date added:

October 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 867

 

Was viewed:

4823 times

 

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Essay content:

Since then, Private Label brands have established their own identities, becoming popular consumer choices both globally and in South Africa. ACNielsen conducted a local Private Label study incorporating 136 categories grouped into 10 product areas. Kerith Dix, Group Service Director of ACNielsen's Client Service Division, explains that 'products are deemed to be Own Brands where consumers can clearly identify them as belonging exclusively to a particular chain...
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Kerith Dix, Group Service Director of ACNielsen's Client Service Division, explains that 'products are deemed to be Own Brands where consumers can clearly identify them as belonging exclusively to a particular chain. This descriptor excludes other chain exclusive brands that cannot be easily identified as products of that chain...
displayed next 300 characters

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