Problem Solution for TeraTech

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Issue:

Business

 

Written by:

Ivan S

 

Date added:

January 31, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

19 / 5213

 

Was viewed:

7741 times

 

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Essay content:

Improving business processes can be done by scanning the environment to identify the social, economic, and competitive forces that might affect or influence the business. ?§The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning?? (Kerin et al, 2006)...
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?§The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning?? (Kerin et al, 2006). These forces have an effect on the marketing activities of a firm in numerous ways (Kerin et al, 2006). Environmental scanning provides information on market trends and helps explain why a trend is occurring...
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