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Written by:

Stella F


Date added:

October 23, 2015








No of pages / words:

5 / 1310


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The Board of Directors have fired the recently appointed CEO, Meg McGill; who favored the digital era and wanted Harrison-Keys to implement an online store to begin selling digitalized copies of its books. To fill this position, William Guardo, a man with more than 30 year of experience in the industry was hired as the new CEO...
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William in contrary does not support the idea of an online store as he favors traditional publishing. (University of Phoenix, 2004). Issue and Opportunity Identification The problems for Harrison-Keys just keep mounting. Its long history of success is jeopardized as they are risking not only their reputation but also market share to other publishing companies...
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