Product And Pricing Decisions Starbucks

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Issue:

Business

 

Written by:

John C

 

Date added:

November 15, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 692

 

Was viewed:

1228 times

 

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Essay content:

In addition to remaining the quality leader, they wanted Starbucks stores to appear more like local cafes than a national chain and more like a sanctuary from daily stresses than just a take-out coffee store. Other goals included boosting stagnant sales in older stores, establishing a central focus for all Starbucks products, and developing national advertising that would convey a consistent image...
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Other goals included boosting stagnant sales in older stores, establishing a central focus for all Starbucks products, and developing national advertising that would convey a consistent image. Achieving these objectives required making changes in products, distribution, and promotion.' ??Over the years, Starbucks core products, coffee beans and beverages, had already undergone changes to meet customer preferences...
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