Product Life Cycle

Essay specific features

 

Issue:

Business

 

Written by:

Shirley S

 

Date added:

August 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 514

 

Was viewed:

4355 times

 

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Essay content:

Marketing mix strategies that would be used at this stage: Product quality continued, any tweaking to improve it or add extra features is done, pricing is maintained or made slightly lower due to competitors launching products to compete with yours. Distribution is now more intensive as customers accept the product and demand increases...
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Promotion is still heavy and aimed at a wider audience. Maturity. Strong sales growth slows down. Market share has to be retained while still trying to make a good profit. Low profit sellers pull out of the market. Marketing mix strategies for this stage: Product features may be modified in order to differentiate the product from those of your competitors...
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