Product Life Cycle

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth C

 

Date added:

August 6, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 849

 

Was viewed:

811 times

 

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Essay content:

(Agrarwal R 1997, 571-584) But how does a company recognize at which stage of PLC is their product in? It is important to note that many products do not follow the traditional shape of PLC graph. A prime example is the Cycle-Recycle Pattern which often describes the sale of new drugs. Professor Cox was able to indentify 6 different shapes of PLC graph in a research of 256 pharmaceutical products...
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A prime example is the Cycle-Recycle Pattern which often describes the sale of new drugs. Professor Cox was able to indentify 6 different shapes of PLC graph in a research of 256 pharmaceutical products. (Cox W.E 1967, 375-384) PLC concept is also too generalised as it only take into account of Sales vs...
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