Product Pricing

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Dorothy A


Date added:

January 18, 2014








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Recently, Wal-Mart has expanded their sales niche to the toy department putting many specialty toy stores near or completely out of business. This paper will discuss how Wal-Mart priced their line of toys, why Wal-Mart used toys as "loss leaders" to attract customers, and two alternate methods of pricing marketers can use based on demand and reputation...
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Chief Financial Officer's (CFO) use pricing to create financial projections, establish a break-even point, and calculate profit and loss margins (Power Point, 2005). It is the only element in the marketing mix that produces revenue. Price is also one of the most flexible elements of the marketing mix as it can be changed very quickly...
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