Promotion and Advertising

Essay specific features

 

Issue:

Business

 

Written by:

Johnny H

 

Date added:

August 22, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 608

 

Was viewed:

3386 times

 

Rating of current essay:

 
Essay content:

E-Health has invested heavily in product development needs to create product awareness quickly to generate revenues to offset the high costs of product development and introduction. Stimulate demand: The innovative product is in the introductory stage of the product life cycle, E-Health is going to advertising its product by using the Pioneer Advertising Method to focus on stimulating demand for a product category (rather than a specific brand) by informing potential customers (doctors and the patients) about the product's features, uses, and benefits (what it is, what it does, how it can be used, and where it can be obtained...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Therefore, certain types of promotion, such as free samples and/or free tests are employed to encourage product trail. Identify prospects: Those who are interested in E-Health products are most likely doctors, patients, hospitals, health care providers (PPO and HMO) and insurance companies. Retain loyal customers: The goal is to maintain long-term customer relationships...
displayed next 300 characters

General issues of this essay:

Related essays: