Promotion and Advertising
Essay specific features
August 22, 2010
No of pages / words:
3 / 608
Rating of current essay:
E-Health has invested heavily in product development needs to create product awareness quickly to generate revenues to offset the high costs of product development and introduction.
Stimulate demand: The innovative product is in the introductory stage of the product life cycle, E-Health is going to advertising its product by using the Pioneer Advertising Method to focus on stimulating demand for a product category (rather than a specific brand) by informing potential customers (doctors and the patients) about the product's features, uses, and benefits (what it is, what it does, how it can be used, and where it can be obtained...
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Therefore, certain types of promotion, such as free samples and/or free tests are employed to encourage product trail.
Identify prospects: Those who are interested in E-Health products are most likely doctors, patients, hospitals, health care providers (PPO and HMO) and insurance companies.
Retain loyal customers: The goal is to maintain long-term customer relationships...
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