promotion of nike vs. adidas

Essay specific features

 

Issue:

Business

 

Written by:

George J

 

Date added:

January 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1688

 

Was viewed:

7071 times

 

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Essay content:

Nike is undisputed leader in sports-oriented street wear. “Advertising Age estimated global measured advertising expenditure of $308 million in 2006, making Nike the world's #89 advertiser (http://www.mind-advertising.com/us/nike_us.htm).” Nike has been using the same logo ever since they established the famous swoosh...
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The swoosh logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company...
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