Public Relations Campaign Strategy

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Written by:

Carmen F


Date added:

August 22, 2014








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23 / 6205


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The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds, Subway, New York Metro Transit Authority (MTA), Bay Area Rapid Transit (BART), and Best Buy. Analysis of PR campaign and Marketing There is a distinct difference between marketing and public relations; however, integrating both today has become a critical tactic for corporations that provide products of services to consumers...
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Public relations on the other hand studies and understands its public based on demographics and psychographics which helps them tailor their message to the consumer. Today's consumers are very savvy and are looking for more than a simple transaction from their service or product providers. Customers are seeking corporations that understand their needs as by having studied their shopping habits and only marketing to them with geared and targeted marketing messages which in turn connect emotionally with them...
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