Puma

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth S

 

Date added:

December 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1541

 

Was viewed:

6330 times

 

Rating of current essay:

 
Essay content:

Being at the head of Colgate-Palmolive's marketing which was well known as a pure market player during the 90's was a good bet. Within a year at Puma at the age of 30 he has been promoted to CEO. His aims were to make Puma profitable, in order to do so; Zeitz reduced cost, which had increases margin...
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His aims were to make Puma profitable, in order to do so; Zeitz reduced cost, which had increases margin. Then he worked on the working capital to reduce inventory and account receivable. His main goal was in fact to save cash. And then six years later he made a record earning of $37 millions euro with strong cash flows...
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