Qingdao Haier Ltd.: Considering the Maytag Acquisition

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Brittany D


Date added:

October 18, 2014








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This is why Haier needs to sell their appliances at a lower cost to attract replacement buyers to purchase their appliances instead of the lead competitors. Maytag’s has a smaller competitive position in the large household appliance industry in comparison to GE and Whirlpool. In the US alone they hold a 20% market share but Haier is right behind them...
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In the US alone they hold a 20% market share but Haier is right behind them. Maytag is a Fortune 500 company that designs, manufactures, sells, and services home and commercial appliances in North America and some international markets. Maytag spends the most money out of all its competitors on advertising ranging at about $88...
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